We Didn't Set Out to Build Software.
We Set Out to Rethink Business DevelopmentWe Didn't Set Out to Build Software. We Set Out to Rethink Business Development
Business development has long relied on manual research, disconnected tools, and guesswork. After years of helping B2B companies grow, we saw growth teams spending more time researching than driving pipeline.
Our Story
From a Digital Marketing Agency to an AI Business Development Intelligence Platform
We started as a digital marketing agency helping B2B companies enter new markets, generate demand and grow. Along the way, we saw Business Development teams spending too much time gathering information before deciding where to focus. Market research, buyer information and competitor insights were often scattered across different sources
The problem was not a lack of data. It was the lack of connected intelligence. That led us to build ekigai, bringing Market Intelligence, Buyer Intelligence, Opportunity Intelligence and Performance Intelligence into one connected Business Development experience.
Meet Our Founder
Building ekigai From Two Decades of Experience
Pradeep Rajendran brings more than two decades of experience across IT, Business Analysis, Project Management, Lean Six Sigma, Sales Operations and AI Transformation. His experience with leading automotive organizations, including Ford Motor Company, shaped his understanding of complex business operations, sales planning, process improvement and technology.
This experience led him to build ekigai, an AI Business Development Intelligence Platform designed to turn business information into better decisions. ekigai was also recognized as Best AI Startup at the Ideation Stage at the World AI Expo, marking an early milestone in its journey.
Recognised for the vision behind ekigai.
ekigai was recognised as the Best AI Startup for its vision of rethinking business development. Instead of building another sales tool, we built an intelligence platform that helps teams make smarter growth decisions before outreach begins.
Built for Better Business Development Decisions
Every feature in ekigai is designed to help teams discover opportunities faster, make smarter decisions and build a predictable pipeline.
Business Problems First
We don't build features because they're trending. We build solutions that solve real business development challenges.
Intelligence Before Action
Every recommendation starts with market, buyer and competitive intelligence before outreach begins.
Built for Commercial Teams
Designed for business development, sales and growth teams that need practical insights they can act on today.
Simple by Design
Complex business development doesn't need complex software. We simplify the workflow so teams can focus on growth.